Development
Believe Heritage
Suseong-gu, Daegu
Our own development positioned as the finest residence in Suseong-gu — with specialized façade, community, and F&B retail.
Groundbreaking 21.03 · Sales 22.10 · Completion 23.08
PROJECTS
Proven by results
Development, consulting, and operating content — ground D's signature projects.
Consulting · PM
Believe Paragraph Haeundae PM
U-dong, Haeundae-gu, Busan
Repositioning of a serviced residence (164 compact + 120 mid-large units) with membership, operation, and serviced-residence brand strategy.
Sold out 2020
Consulting · PM
Mapo Garden Hotel Mixed-Use PM
Dohwa-dong, Mapo-gu, Seoul
Urban redevelopment. Optimal ratio simulation across residential, hotel, and retail, plus Garden Bricks BI development.
2021 ~ ongoing
Consulting · PM
Believe Premier PM
Samdeok-dong, Jung-gu, Daegu
Premium urban mixed-use. Positioning and pricing strategy from our market analysis model, with high-price-zone regulation strategy.
Sold out 2019.12
Consulting · PM
Believe Sky PM
Gamsam-dong, Dalseo-gu, Daegu
Premium mixed-use. Mid-to-large unit portfolio proposal, demand-driven product content, and sales marketing strategy.
Sold out 2019.01
Content
Han Suite Seoul
Bukchang-dong, Jung-gu, Seoul
A family boutique hotel in a remodeled 1960s building — one 66㎡ suite per floor, six rooms in total.
Launched 2025
Content
Let Eat Be Gwanghwamun
Gwanghwamun, Jongno-gu, Seoul
The first LET EAT BE store — a tart-focused K-dessert brand inspired by The Beatles' 'Let It Be'.
Opened 2025.03
Content
Let Eat Be Cheonggye (SFC)
Cheonggye, Jung-gu, Seoul
The second LET EAT BE store, targeting the downtown office district as a hub for brand expansion.
Opened 2025
Investment
Pohang Golf Course Investment
Pohang (Guryongpo), Gyeongbuk
Strategic investment in an ocean-view golf course development, growing asset value through ground D Leisure.
Investment · development
Consulting · PM
Believe Nohyeong Marketing
Nohyeong-dong, Jeju
Residential officetel. Phased marketing planning, Believe brand awareness strategy, and control-tower role across partners.
Sales 2018.08
Consulting · PM
Daebang-dong Mixed-Use Planning
Daebang-dong, Dongjak-gu, Seoul
Market analysis. Reshaped a studio-type portfolio into compact two-bedroom apartments, improving NPV by KRW 13.4B.
Business planning
Consulting · PM
Seonhwa-dong Mixed-Use Planning
Seonhwa-dong, Jung-gu, Daejeon
Unit-mix and residential/retail ratio proposal, price-sensitivity-based pricing, and demand-driven product content.
Business · product planning
Consulting · PM
Gayang-dong Premium Mixed-Use Planning
Gayang-dong, Dong-gu, Daejeon
Market-model unit-mix proposal, pricing strategy, and product content across community, parking, and unit finishes.
Business planning
Consulting · PM
Tanbang-dong Premium Mixed-Use Planning
Tanbang-dong, Seo-gu, Daejeon
Site market analysis, demand-based product positioning and concept, and price-sensitivity-based pricing strategy.
Business planning
Consulting · PM
Gwangan-dong Mixed-Use Product Planning
Gwangan-dong, Suyeong-gu, Busan
Demand-based product positioning and concept, with design alternatives driven by marketing selling points.
Product planning